Top of the Charts

I love a good chart, me. Here's a few of my favourites: hover for info.

Rory's VennRory Sutherland's on a mission to improve the balance between listening to people with numbers and people with intuition and ideas and Gawd bless him for it. (In short, policymakers and executives could do wi…

Rory's Venn
Rory Sutherland's on a mission to improve the balance between listening to people with numbers and people with intuition and ideas and Gawd bless him for it. (In short, policymakers and executives could do with getting more creative, while adland could get more evidence-friendly.)

The Trott Triangle(Yes, it's a pyramid really but this sounds better.) A nice analogy from Dave Trott: if you want someone to do something your message needs to be noticed, convey information, and inspire the response you're after. When it come…

The Trott Triangle
(Yes, it's a pyramid really but this sounds better.) A nice analogy from Dave Trott: if you want someone to do something your message needs to be noticed, convey information, and inspire the response you're after. When it comes to an ad campaign, say, It's best to start at the bottom, not at the top.

The Equation for ChangeNo one seems to know its precise origins / I can't be arsed to unearth them right now. But I saw it first on the excellent Only Dead Fish.

The Equation for Change
No one seems to know its precise origins / I can't be arsed to unearth them right now. But I saw it first on the excellent Only Dead Fish.